About us

In your parenting journey, you may encounter products that are useful, meaningful and contribute to the well-being of your family, as well as those that look convenient and do not serve their purpose.

As parents of four children, we have faced numerous situations, from driving, carrying, putting them to sleep, feeding, traveling with children… and we have experienced the solutions offered first hand.

That’s why this website and Mikroedra doo, which stands behind it, distributes products that parents can always rely on, which will benefit them and support them in their parenting and active life.

These are products that we have chosen based on the values ​​advocated by the people who conceive, design and manufacture these products.

Our first priority is safety, followed by connection with the child and dedication to building a long-term relationship of trust. Care for our environment is no less important to us, i.e. the planet we leave to our children.
These values ​​are woven into the very features of the products we choose. The highest level of safety for children is important whether it is driving in a car or stroller, carrying a child in a carrier or equipment that parents will use at home. Then there is the perfect functionality of the product, which ensures that the products we represent are equally enjoyed by children and parents. Design is important because it serves a purpose – the realization of our mission. It is to offer parents products that will make their lives easier and enable them to continue with their, usually very active, lifestyle even after the arrival of the first and each subsequent child in their family.


After choosing the right products, the second part of our mission follows, which is education. We educate sales representatives in our partner stores, our partners and customers, because the educated selection and proper use of the product leads to the realization of its full potential.

Finally, through support to our sales partners, customers and users, we try to provide accurate, fast and efficient service so that they get all the information on time and get the desired products as easily as possible.